Gina Gray

Bob Oros - Customers want to buy

ginagray — Sat, 20 Aug 2011 14:01:04 +0000

"Customers aren't buying" is a common phrase heard at sales meetings. The problem is, customers are buying, but they are buying from someone else.

You walk into a prospect and this is what you run into, see if they sound familiar:

1. What makes you any different?
2. I really don’t think much of your company.
3. We’ve been doing all right without you.
4. I’m tied up in a supplier contract.
5. You don’t carry the items I need.
6. I’m not interested in anything new.
7. See me in a couple of months.
8. I hear your company is having problems.
9. I am not talking to anyone right now.
10. Your prices have always been too high.
11. Business is down.
12. I have to run that by the owner.
13. I don’t care about anything but price.
14. It would be too much work to change suppliers.
15. I don't want to jeopardize my supplier relationship.
16. If I changed suppliers why would I be any better off?
17. I'm too busy to talk to you right now.
18. I'm buying from a friend.

Even when a prospective customer gives you one of these reasons for not going forward they STILL want to buy from you. Here's why they don't; you have not put any points on their scoreboard. Every customer has a scoreboard with points justifying their reasons for buying from their current vendor.

Who is your biggest competitor in this account? If they have been selling this customer for any length of time they have put dozens of points on the board. They helped the customer out during a problem, they have built a personal relationship with them, they have brought new items to look at, they have given helpful information about their business, they have given them fair pricing, they have never taken advantage of their friendship, etc.

And in walks you. Zero points. And you conclude that customers aren’t buying.

You can overcome all of the above 18 objections, but not with cleaver words or persuasive phrases. You can overcome them by starting today to get some points on your side of the board.

If you compare sales to a sporting event, the winner is the one who knows the rules of the game and then plays better than their competition. They learn, practice, work, put together irresistible offers and take action. They also get the extra coaching and training to make the scoreboard light up with those exciting winning numbers. They know how to make customers WANT to buy!

The Top 50 report (Top 50 Foodservice Distributors) was recently published and their "average" sales projection increase for this year is 10%. Since there are no "new" customers in the market this growth has to come from a competitor. To help YOU, a loyal subscriber of my newsletter, I have an "irresistible offer" that will show you how to get all the winning points you need to go out and play the game with the “breakthrough attitude” of a real professional.

www.BobOros.com/Three-irresistible-offers.pdf

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If you would like to subscribe…
If you would like an ebook at no charge…
Click on this link… www.BobOros.com

Bob Oros
Bob@BobOros.com
www.BobOros.com
800-480-5197

Bob Oros - A small part of the sale

ginagray — Wed, 03 Aug 2011 15:50:46 +0000

This short article from the Washington Post was sent to me by a friend, John Boylan, VP Sales and Marketing for Berks Foods.

The story reminded me of one of the most important points to remember when selling your products and services. Read on and I'm sure you will agree…

THE SITUATION

In Washington, DC, at a Metro Station, on a cold January morning, this man with a violin played six Bach pieces for about 45 minutes. During that time, approximately 2,000 people went through the station, most of them on their way to work. After about 3 minutes, a middle-aged man noticed that there was a musician playing. He slowed his pace and stopped for a few seconds, and then he hurried on to meet his schedule.

About 4 minutes later:

The violinist received his first dollar. A woman threw money in the hat and, without stopping, continued to walk.

At 6 minutes:

A young man leaned against the wall to listen to him, then looked at his watch and started to walk again.

At 10 minutes:

A 3-year old boy stopped, but his mother tugged him along hurriedly. The kid stopped to look at the violinist again, but the mother pushed hard and the child continued to walk, turning his head the whole time. This action was repeated by several other children, but every parent - without exception - forced their children to move on quickly.

At 45 minutes:

The musician played continuously. Only 6 people stopped and listened for a short while. About 20 gave money but continued to walk at their normal pace. The man collected a total of $32.

After 1 hour:

He finished playing and silence took over. No one noticed and no one applauded. There was no recognition at all.

No one knew this, but the violinist was Joshua Bell, one of the greatest musicians in the world. He played one of the most intricate pieces ever written, with a violin worth $3.5 million dollars. Two days before, Joshua Bell sold-out a theater in Boston where the seats averaged $100 each to sit and listen to him play the same music.

This is a true story. Joshua Bell, playing incognito in the D.C Metro Station, was organized by the Washington Post as part of a social experiment about perception, taste and people's priorities.

The lesson this so clearly demonstrates is the importance of setting the stage when you make a sale. It points out the necessity of positioning your product in a way that even if it is a commodity, when surrounded by a stage of quality, service and a great company reputation, the value goes up, and so does the price. It also points out that the product is a very small part of the total sales process.

This is what it means to sell the sizzle, not the steak. In copywriting this is called "theater." You make your point by surrounding it with a story. I use "theater" in just about every email I send out, including this one. And if you have read this far, you can see how well it works.

If you want to really make use of this unique selling strategy, follow this link and you will have enough stories to last your entire career.

www.BobOros.com/FSI.htm

Bob Oros - Why you can’t close

ginagray — Wed, 15 Jun 2011 23:58:44 +0000

Question from a sales rep:

"I had to sit through a sales training seminar where we each had to come up with ten closes. I could feel the tension in the room as we all tried to rehearse the prepared closes that everyone knows, including the customer, and few really use. It seemed like a waste of time! What's your take on closing?"
If you've done your job, closing is the easiest part of the sale.

The psychology of the "close" has been talked about so much by sales experts it has frightened more sales people than it has helped. When a customer has made up their mind that they are going to buy they do the closing, they buy, you don't sell them except to make it easy for them to sign an order.

You started to close the moment you decided to call for the appointment. You are closing all the way through the process.

As your presentation proceeds it should include steps which fit into the running story but which actually are used by you to anticipate objections. The time to answer most objections is before they are brought up, during the presentation.

Here is the TRUTH about closing…

If you don't build rapport YOU WILL NEVER CLOSE

If you don't get them talking YOU WILL NEVER CLOSE

If you don't gain their trust YOU WILL NEVER CLOSE

If you don't make a great presentation YOU WILL NEVER CLOSE

If you don't overcome their objections YOU WILL NEVER CLOSE

If you don't make it easy for them to buy YOU WILL NEVER CLOSE

If you don't fit your product into their future YOU WILL NEVER CLOSE

If you don't follow up on your promises YOU WILL NEVER CLOSE

If you don't ask for the order in an easy going way YOU WILL NEVER CLOSE

How hard is to the simply say: "Is there any reason we shouldn't go ahead with this?"

Trying too hard to close without providing the rest of the steps will turn customers off.

Your job with a customer is never done. Closing is not simply done at the end of a sale, it is an ongoing process, the deal with a customer is never completely "closed" but includes years of taking care of your customer.

However, to close you do need to stop talking and write the order. YOU are the biggest obstacle to closing. You can't stop talking.

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If you would like to subscribe…
If you would like an ebook at no charge…
Click on this link… www.BobOros.com

Bob Oros
Bob@BobOros.com
www.BobOros.com
800-480-5197

Bob Oros - Worry your way to success

ginagray — Mon, 02 May 2011 02:14:07 +0000

If you can honestly say that you have nothing to worry about you are in trouble.

If you can say "I've really got it made" you have a problem. Not just a small problem, but a huge problem. If you don't have anything to worry about and you are comfortable with what you are doing you are not growing. You are going backwards. You don't have any challenges. You don't have any resistance and resistance is what makes you grow. Resistance is what makes you better. Resistance is why a sales person gets paid. If there was no resistance sales people would not be necessary.

What are you worried about? Here's the list.

Sunday night. I call it the Sunday Night Syndrome. You had two days off. You got away from all the problems and frustrations for the whole weekend. You should feel great. But you don't. You are worried that Monday morning your biggest account will tell you they "have gone in a different direction." You are worried that the voice mail your sales manager left you on Friday afternoon "call me first thing Monday" is going to be a conversation about your lack of new business. You are worried that Monday morning you might be out of a job due to cut-backs or downsizing.

Sales. You are worried that your sales objective might not be reached. What is your sales manager going to say? Is the company going to give me an ultimatum: new business or you're history? People are just not buying like they used to. Competition is getting more and more cut-throat. Price cutting is at an all time high. Competitors are after my accounts with more aggressiveness than ever before.

Bills. Sales people are optimistic by nature. You have a tendency to think that things will work out. As a result you normally bite off more than they can chew. So you buy things based on your potential future earnings. Then you have those doubts. "Why did I buy that? I should have saved the money instead of taking on the new payment."

Family. A sales person has to eat what they kill. You have to hunt down business where there is no business. You have an impossible task of squeezing blood out of a rock and increasing the output by 10% next year. Why do you do it? Because you are worried that your family will not have what they need. You will provide regardless of what you have to do. You have the "Do or Die Attitude. However, this doesn't mean that moments of doubt don't creep in. This doesn't mean that you never feel the fears, doubts and uncertainties. You think that you are the only one who lies to their spouse when they ask "what's wrong" and you answer with "nothing, just a little headache."

Comfort zone. For normal people Sunday night might a good thing because they are rested and ready to go back to work on Monday. Not so for sales people. For sales people it's a time to remember that the most dangerous place you can be is in a "comfort zone!" When a sales person hears themselves thinking "I'm just not comfortable selling that item or this program" it's time for the alarm to go off. It's time to recognize that if you want "comfort" you are in the wrong profession. If it's comfort you want, go get a job where you punch a time clock and collect a pay check. But don't expect to feel content with yourself. Don't expect to feel the sense of accomplishment that only a sales person feels when they hear the words "OK, let's go ahead with it."

For all you people who are "comfortable and have nothing to worry about" you can thank a sales person. Because if wasn't for them you wouldn't have anything to be "comfortable" with. Somewhere out there is a sales person. They are out there making something happen so you can be "comfortable" and have nothing to worry about! Somewhere out there is a sales person who is willing to lay it on the line and "worry their way to success" so you can enjoy the benefits of their accomplishments.

There are two kinds of worry.

The first is the kind that overwhelms people. They turn to drugs, alcohol, divorce, or they just get downright mean and blame somebody else.

The second kind of worry is the kind that sales people use to motivate themselves to action. That's you.

You take responsible for your decision to be in the noble profession that not only keeps your company going, but keeps the entire economy going. Without sales people there would be no economy in the first place. No one said it was going to be easy. No one told you how something as simple as calling on new customers could create so much fear and apprehension. But you don't buckle. You don't quit just because a few folks said no. You face the fear. You face the worry. You keep going.

And if part of the price is to be worried with the Sunday Night Syndrome, you pay it.

Are you "uncomfortable" with your knowledge about how to make a real success as a distributor sales rep? Are you "worried" about your future? Don't wait for your company to give you the tools and training. They are worried about how they are going to cut 15% off of their budget when there is no where to cut.

Click on this link… Let more than 500 sales professionals help you succeed…

www.BobOros.com/FSI.htm

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If you would like sales training information…
If you would like to subscribe…
If you would like an ebook at no charge…
Click on this link… www.BobOros.com

Bob Oros
Bob@BobOros.com
www.BobOros.com
800-480-5197

Bob Oros - More confident cold calls

ginagray — Tue, 26 Apr 2011 01:54:52 +0000

Why do most prospects sense that cold calls are self-serving to the person calling. Because they usually are! After all, when someone makes a cold call it is because they want something. Otherwise why would they be calling!

For cold calling to be done in a non-intrusive way, you must shift the perception away from "I want something from you," into "I am here to be helpful."When your cold calls don't feel intrusive, people naturally are more open to talking with you.

To be perceived as helpful, you must actually be helpful. If you are sincere in your desire to help the customer the resistence will fade and the call will be much more successful.

Here's how to start being helpful:

Make it about them. We've been taught that selling is to talk and present. However, this self-focus feels intrusive to the customer and shuts down the possibility of a real conversation. Instead, step directly into their situation. Your job is to ask questions and listen. Simple questions that will get the conversation going. They are sometimes referred to as Grant's tomb questions: "Who's burried in Grant's tomb?"

Don't be overly enthusiastic. There is a big difference between sincere enthusiasm and artificial enthusiasm. People feel pushed along by artificial enthusiasm. It triggers rejection because it feels intrusive to be pushed by someone they don't know. Artificial enthusiasm assumes that your product or service is a great fit for them. You can't possibly know much about their needs without a meaningful conversation. Invite them to talk about some of their difficulties. Allow them to guide the conversation.

Focus on one problem. Don't go into a sales pitch. Make what you say about them, not about you or your company. Keep in mind that what you have to offer is irrelevant at this moment. The key is to identify a problem. Address one specific problem that you know most of your prospects experience.

Your goal of a cold call is to find out what the next step is. Let's say the initial call turns into a positive and friendly conversation. Your prospect feels you might have something of value. Both of you feel there may be a reason for another meeting. Rather than focusing on making a sale at this point, you can say, "Well, where do you think we should go from here?" This question reassures potential customer that you're not using the conversation to fulfill your own hidden agenda. You are giving them space and time to come to their own conclusions. You're helping them create the direction they want to go, and you will follow.

It is always a personal challenge to walk into a strangers business and try to make a friend. However, that is what selling is all about. And the more you know about selling, the more you know about your customer's business and the more you know about your products, the more confidence you will have.

If you are a distributor sales rep and would like to have your confidence skyrocket, click on this link: www.BobOros.com/FSI.htm

Click here to subscribe and receive an ebook at no charge - How To Dominate Your marketing Area.

Bob Oros
Bob@BobOros.com
www.BobOros.com
800-480-5197

A offline seminar

ginagray — Fri, 11 Mar 2011 18:59:19 +0000

Watch here for a live small seminar I did.

http://www.youtube.com/user/MrStumic

Get Paid to Send E-mails!

ginagray — Mon, 07 Feb 2011 22:58:36 +0000

Get Paid to Send E-mails!

By Gina Gray

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical. Any unauthorized use, sharing, reproduction, or distribution is strictly prohibited.

Legal Notice

While attempts have been made to verify information provided in this publication, neither the author not the publisher assumes any responsibilities for errors, omissions, or contradictory information contained in this book. This information is not intended as legal, investment, or accounting advice. The purchaser or reader of this book assumes all responsibility for the use of these materials and information.

Gina Gray and Internet Marketing Tips, LLC Publications Inc. assumes no responsibility or liability whatsoever on behalf of any purchaser or reader of these materials.

Disclaimer:

I am a firm believer that humor is essential to life. In an effort to make this an enjoyable read I wrote this book in a humorous tone. This does not take away from the serious content and instructions I am providing. Just because you’ll chuckle at many points, everything said is honest and helpful.

Index

1. Thank You

a. So, Are you ready to dig in?

2. Let’s Get Started

a. Registering Your Business’ Name

b. Your Business Cards and Brochure

3. How to Sell Your Services to Local Businesses

a. My Own Personal Start

b. Approaching the Owner

c. More Tips For the Emails

d. Cold Calling

e. Forums

f. Emailing

g. A Quick Review

h. My Style

i. The Number One Sales Line I Use

j. Selling the Internet to Businesses

4. What to Put in These Darn Email Thingy’s

a. If the Local Business is Starting From Scratch and Has No Emails

5. Ah… Payment

6. Autoresponders

7. Referrals

8. Conclusion

Thank You

Thank you for purchasing my report! I am so happy that you made it to this point. You don’t know what it means to me, for you to allow me to help you get closer to achieving your dreams and that excites me. I believe more of us should take the risk improve our lifestyles and financial situations.

Do you know what you really get when you grab control your own destiny and financial future? Sure you’re thinking vacations, cars, becoming debt free, or maybe a new house. No, you get to have F R E E D O M. You can do and buy what you want. It’s freedom you really desire. Freedom to buy the things you want, time to spend with your family and friend’s, freedom to go to any event, or foreign location you may desire. That’s the real dream.

You can have the freedom you desire, if you have the correct tools and the right intentions. I can give you the first one, but your intentions must be honest, moral, and truthful. You must be professional and trustworthy in your dealings, if you yearn to be successful. It’s essential. If you are interested in a career where you can effectuate your true desire to help people and at the same time make money, then read on. The more you help and give the more it will come back to you. People and business owners will see through you if you are not trustworthy.

Can you say it right now, “I swear to give this business 100% of what I have, not just for me but for my clients as well.”

That was your first lesson. Did you pass? Did you say it? If not go back and say it. I’ll wait…….

Ok good for you. Now we can be friends. : )

So, Are you ready to dig in?

Do you want to go get a drink first or some popcorn? You’re going to be here for a bit. Go ahead get comfortable. Put on those soft clothes, sit in a comfortable chair, turn off the TV, and close out of your other open documents or programs. Your IM and all that nonsense TV will not make you money, and your friends can wait…

Now are you ready? Do I have your full attention?

Let’s Get Started

Both novices and those of you that have some internet marketing experience can accomplish your goals. You can do this. Like I said in the video you must have some balls, and that’s the truth. Ok, well if you don’t have them do you at least have determination? That’s a good start.

At some point in your experience you have talked to a complete stranger right? You have tried to convince someone, at least once in your life, to do something you wanted to do right? If so, you’re halfway there already, this is basically the same thing. You will talk to a stranger, initially they are anyway; hopefully, they won’t be for long. You will want to form relationships with your prospects and clients. The better the relationship the more they will buy from you and refer you to other business owners. These are things you want. You will convince someone that they need you to help their business succeed. Don’t worry most of the time it’s not that difficult. There will be a few road bumps but I’ll help you through them. Most of the people you come in contact with will already know these things:

1. They need an online presence (they know they should be on the web)

2. They need to contact their current customers

3. They need to change their way of advertising

4. The phone book and newspaper advertising doesn’t work anymore

5. The internet is not going away and it’s where their customers are.

So you got that part down, now how do you offer this service of email marketing? How do you convince them that they need to stay in touch with their customers? How do you make them money? How do we get them to not only get more customers but also keep the customers they have to keep coming back? What do you say to the business owners and managers? How do you approach them? All these questions will be answered for you and more…

Now, go to any local business, walk in and say, “Hey, do me a favor and collect some names of people that come in this rat hole, and oh can I have a check I’ll send-em some emails for ya.”

Ha! Got ya. Ever feel like some e-books you buy do just that? I hate that.

Registering Your Business’ Name

Ok in all seriousness. Let me ask you a question; are you serious about this offline marketing stuff? You do realize there is money in it right? Because there is, you know. If you believe it, you really are going to have to call your accountant, or some accountant. Otherwise you can go online and file with www.irs.gov to obtain a tax id number. How come you’re wondering, well because soon you will be accepting checks from those business owner’s. You will be accepting checks, cash will look silly, and even more silly is saying, “Um, can you make that out to my personal name.” To ensure that business owners take you seriously you need to register as a legitimate business. Stop reading and go now to get your tax id number and register your new business name. I’ll be here don’t worry.

Now hurry up, make it snappy. What you want me to do it for you? Well, ok here try this http://www.irs.gov/businesses/index.html. Go there, click the link needed, read it, and do it. It may take a few days to get the little paper saying you’re a real business to take to the bank so you can open your business account.

Of course if you already have a business setup you can use it. The proceeding instructions were for the “newbie’s,” but you marketing veterans are also welcome for a little refresher. I do suggest going with a LLC. So now that you get that paper verifying your new business name run, don’t walk to your local bank and open that account. You can take those checks you’re about to receive and put them in your new business account. Woo-hoo! Ok, do I need to recap that or do you have it? Got it? Right? Good.

Your Business Cards and Brochure

Business owners or managers may ask you for a business card or brochure. I use Vistaprint for my business cards and brochures. I love them. Sign up to their notification list, they will send you free offers all the time.

You are now ready to design your cards. Make them nice and professional. Make sure you business name, your name (as president, CEO, whatever you want your title to be), email address, fax number if you have one, a website if it is related to marketing, your tag line, USP or something related to what it is you do or specialize in that relates to this work, and finally your phone number. You can use your cell number if you don’t have a dedicated line you can use. Make sure the business line you do use, will be answered by you, or someone else with a professional disposition. The phone that little Tommy may pick up, would not be a good choice.

I gave you some stuff to do and think about huh. Oh stop complaining! This was the hard part and now it’s almost over. Ok well, paying taxes is never over and that part stinks. We will get into that in a later newsletter. But for now, order your business cards soon; you really don’t have to pay the rush fee, the cheap delivery still comes pretty quickly, usually within a week.

Now in the download area I have included the brochure I use, feel free to use my picture on there. LOL, I’m just kidding. You can copy it if you like, and edit it as much as you like; you must put your info on there anyway. Have fun and feel free to send me your samples, I would love to see them. They are nice to hand to the businesses if they are on the fence about your service, or as a reminder to businesses that have turned you down that they should reconsider. So get them ordered right away.

Ok we got your Federal numbers done, your banking done, your phone straightened out, your cards and brochures done. You’re getting there. We are getting the necessities out of the way. You’re starting a new business, that’s right YOUR ARE a new business owner.

How to Sell Your Services to Local Businesses

~So it’s a week later ~

Now you should have all your stuff done and in order. Awesome! So now what? Well now I must tell you about the best way to sell your service to your local businesses.

Well, you can go about this a few ways.

1) Put your big girl/boy pants on and go visit businesses

2) Call from your home office ~a cold call~

3) Direct mail

4) Email

Yes, I will help you narrow those down.

My Own Personal Start

When I started I had my brochures, my cards, my booklet, my contracts, and a list of names of businesses, that I obtained from my local mercantile office for $5.00. It gave me a lot of business names maybe 10 pages of about 24 names on each page. The list didn’t include names of local doctors, lawyers, architects and some other professional businesses that would also benefit from my services; but it was a start. So I got the list and hit it. Now, I will tell you something and it’s private so please if you could don’t tell anyone. I have a slight medical condition called OCD, Obsessive Compulsive Disorder (diagnosed by my husband; he’s not a doctor, but plays one on TV). My condition is not to the extreme, but on some issues some things just must be done a certain way. I had OCD with my list; I did one page a day to start, roughly 20 businesses a day. Now some on there were chains or hotels, or others that I just knew emails wouldn’t work for. Nor was I experienced to go after that type of business, so the ones that I thought could benefit from me I went to. I am sorry, I forget the first three I went to, but they said it sounded great but I didn’t convince them. Ok, no problem as I say, “live, learn, NEXT.”

My first business was a florist. She said yes, before I could even finish my speech. Not only did she want to setup an email program, she wanted her website redone, too. Luckily it just so happens I could do that as well. Bang Boom first day! Now they are not all going to be that easy, but some are. She totally agreed she needed to contact her customers so loved the email idea. I was excited, and didn’t know what to do next. Yes, your first one will be messy, but don’t worry the first time trying anything is always nerve racking. I fumbled in my briefcase for the contract, had to decide which email website to use, I needed to go get her the box the email forms, and make the email forms.

Needless to say, I wanted to scream ARGHHHHHHHHHH! It was funny; in the frantic, I was freaking out kind of way. M next obstacle was, how do I ask for the check if she just doesn’t give it to me? It was a riot. But that’s how it went. She asked how much, I told her, she said fine. I gave her a real low ball price for a website because honestly I knew I could do it, I just never had for someone else.

I got her 50% deposit for the website, and had her sign the contracts. She ended up not wanting my box for the emails, she made a beautiful gift wrapped box with a big bow on it with a sign that said, “Enter your name and email for a chance to win a flower arrangement a month.” She does great with collecting emails. She knows that it works, and she knows that they are now ordering more and they can even ordering online. Anyway, everything did go smoothly; I gave her my email cards to use. I told her I would start transferring the content from her current website to the new one and started the redesign.

At this point she is on her way collecting emails and I am redesigning the site. How cool, on day one I collected $600. Nice! So this is that easy. To be fair, some days it is.

The next day I did visited a pizza shop to offer the same thing: email and website. Now if you don’t want to mess around with the website idea you don’t have to, but it is a good up sell. You could strictly stick with just E-mail marketing. However, if you have experience with building websites, then yes offer it. More money means more “Ca-Ching.” Just don’t try to deceive, don’t tell them you can make them a profit producing website that can be found on Google, if you can’t.

Approaching the Owner

(Or Ambushing, as I call it)

You may wonder… how did I approach this owner and the others? Well, I walked in with my black briefcase bag and kept walking till I ended at the counter. I asked if it was possible to speak to the owner. Sometimes you get lucky and they are available, other times you will get a manager. If you get someone other than the owner, they are going to ask you what they can help you with. You simply ask, are you able to make decisions in regard to their marketing? Sometimes they say yes, if so, you can give them your spiel. If they so no, ask when the person with that authority will be available. Normally, they will tell you. Finally, thank them and ask for they’re name. When you follow up with a phone call, direct mail, or you try and go there again, you’ll appear to already know this person. You have just formed your first bond with the company.

If you actually get the owner then you are even closer. They will once again ask how they may be able to help you. You say, “Actually I was hoping to see if I could help you.” Wait for their answer.

Here is a rough outline of the information you should cover:

1. Introduce yourself, shake their hand, and tell them you are on online marketing consultant. Let them know that you are visiting some local businesses, to verify if they could use some help attracting new customers, or get your current clients to come back more often. Or you could tell them, that you are already helping other local businesses with their online marketing, and they are seeing results.

2. Ask if they are willing to sit down with you for 10-15 minutes to see if you can even help them.

3. If you frequent that business, you can tell them you come in at such and such times and what you get, buy, eat, etc; then give them a compliment. However, don’t lie and say you frequent them, if you don’t. You can say, “I drive by here a lot and I have always wanted to come in, now I finally can and meet you to boot.”

4. Always be smiling. It’s helpful.

5. Oh crap, sorry I forgot to tell you a major step. This will really make you look like an expert, newbie or not. When you have your list of prospects, go through and try to find them online BEFORE you go visit them. Try to find them on Google by the name of the business and the city or town it’s in. You may find some directory listings about the site, but that is not an actual site, it doesn’t count. It may give you the address of the business, phone number, and occasionally a link to their website. Check it out, are they collecting email addresses (probably not), a contact us page doesn’t count.

a. Nine times out of 10 if they are not collecting e-mail addresses on their website, then they are not collecting them at the store front.

b. Now, you can tell if they have a website and you can get a good idea if they are collecting emails from their customers. Once again, if you can offer them a website, do it.

c. If building, or redesigning, websites is a service you want to provide I suggest hooking up with a company that can do websites. And you can charge a referral fee; ask me about it.

d. This pre-research will provide information about the business before you even get in the door. I would definitely stick to this research before going to any business.

6. Now back to you talking to the owner… The first thing you should ask them is if they contact their customers?

a. If they say yes, ask them how often and how do they accomplish that? Most likely, they will say they don't. I of course will ask them why. Then I may respond with, why not?

b. If they appear confused be gentle with them. You must explain that today it is extremely important to stay in touch with customers. There are many benefits to having access to customer information.

A. You can build a relationship with them, contact them easily and more often, alert them to specials, coupon sales, or anything else for that matter. The best part, all of this can happen in practically a moments notice (via your product/service; that’s right, email marketing).

7. Stress that there is no other advertising avenue that can deliver your message to your customers as fast and easily, as email marketing.

a. Here are a few examples:

A. If they are a business and taking appointments, and they look at their book and notice a slow day or weekend. A time sensitive offer or coupon can be emailed for those desired days, on short notice.

B. A business can look in their stockroom and see an abundance of one item, and they want a blow out sale. Send out an email with the sale and get rid of that item, faster.

1. Perhaps a business is having a holiday special or sale, send out an email about the upcoming promotion.

C. There are endless possibilities that you can do with email marketing. Flyers or mailing can do some of this for you; but how long do you think it would take you or one of your employees to make a flyer, fold the flyer, stick it in an envelope, address it, and send it out? And, the cost of the paper printing, envelopes, and stamps will be enormous. There is no more affordable solution for you to take control of your customers than e-mail marketing. From there you can pretty much ad lib.

8. This next step is something to keep in mind while you’re in the meeting. As I mentioned earlier, if you get the sale that day, it is good to be prepared. Have boxes and email forms to give them, have a contract for them to sign right then, and collect your first monthly fee.

a. If they seem to be on the fence you can tell them if they really wanted to start that day you will “wait” the setup fee, with the date its due specified.

b. Or, offer it them to try it for 30 days. You will collect their e-mails and addresses, and send out one or two e-mails for them, but in 30 days their one-month fee will be due, along with the set up fee.

A. They will get used to promoting their e-mail box and start thinking about their e-mails. They will get addicted to this and you will receive your check in 30 days.

9. One very important thing you must stress to the business owner is: they must create an incentive to collect this information.

a. Give away something, or pretend it's a contest. Tell them every person who gives their information will be entered to win a prize. They can give away one dinner, one oil change, a free haircut, a free flower arrangement, etc.

A. A follow-up email can be sent to all the non-winners with, “Sorry you didn't win type e-mail, but he did win a consolation prize, and maybe give them a 10% off coupon off something.

b. This incentive should be attached to the box that they use to put the names in. I go as far as getting them a sticker to put on the box. The easier you make it for the business owner, the more they will appreciate you for helping them with the business. Don't make anything hard for them.

10. Here are some other questions, I’d be sure to ask the owner, when you see them in person:

a. Ask about the nature of the business.

b. How did you get started in the business?

c. How did you get started in the business?

d. How long have you been in business?

e. Why did you choose this type of business?

f. What kind of results are you getting from advertising?

g. What would you like to see improve specifically?

h. What do you offer that is most profitable?

i. My personal favorite: what is your USP? I love that one. Most go, “huh?” and when you tell them what it is they think you are a marketing god. If they happen to have one, which most don’t, you tell them they already do they feel so darn good about themselves. But it they don’t it’s a revelation to them when you explain it. Then use that on their website, email, etc.

j. What part of your business would you like to promote more?

k. Where are you lacking sales?

l. What do you worry about most in business?

m. What would you like to change?

More Tips for the Emails

Now as far as collecting the addresses, I tell him or her that I can pick up the e-mail addresses once or twice a month, or as often as they want me to. However, there is a $10 pick up fee. If they choose to they can email you the names, or fax them. Once the address are collected, by any method you and your customer work out, go into the autoresponder and manually insert them.

Here is something very important; never call it an autoresponder, ever; not in front of, near, close by, or to a customer. You can just say it is email software that you provide. If you tell them the service is called an autoresponder, there’s nothing stopping them from looking up the term, finding a company, and doing it themselves.

Also, they may think they can just send emails from their current email provider and not pay you. You can mention that if they don't use this commercial software they will lose their email privileges. If they are collecting the right amount of email address they will be sending out a lot of emails. The email software will consider the account a spammer and it will be blocked. The USP will also be blocked preventing another email account from being activated; it’s essentially email lockdown. I always like to point out this information so they don't think they can be slick and do this themselves.

Make sure you have some examples of either local businesses that you have done, or use my samples until you do have some to show them. Make sure you show them the difference between the plain text email and they HTML one. If I haven’t made this point clear enough yet I’ll try again… up sell, up sell, up sell.

Cold Calling

Okay we are now moving on to cold calling. I do this as well as meeting in person. I truly believe that meeting face-to-face increases sales, but cold calling can be very effective too. And, there is nothing wrong with calling first, and setting up the personal meeting. Something you may want to look into for some tips and guidance is this little helper/ guide. The methods used, and offered there, are absolutely awesome, and should definitely not be overlooked.

Still… do the research on Google to find the business. You want to be just as prepared to make a phone call, as you would be going into the actual store. When you call announce your name and business name, then ask if it’s possible to speak with the owner? If they say they are not there ask what a good time to reach them, or ask to speak with someone in charge of the business’ marketing? They may ask why you are calling and how they can help you, simply state you need to discuss a very important business matter with them. Then try to call back when they say you can reach that person.

If you happen to be so lucky as to get owner on the phone say, “Hi, I’m …. From company…..how are you doing today? I was wondering if you could help me help you. You see I was wondering if I could bother you for a few minutes and ask you a few questions to see if my business could help your business. I am in ….town right near you and would love to see if I can get you more business.” Feel free to make your own speech; I’m just giving you an idea of a way of introducing yourself. Wait for their answer, if they hang up or say no thanks move on. If they say sure go ahead with the sales pitch.

Proceed to cover the important points and questions you would if you were talking to them in person:

1. Are you having trouble getting enough return customers at… place of business name…would you like to see the return rate increase?

2. If they say yes, explain you have a new innovative valuable tool that can do just that.

3. “Are you interested in hearing more?” Proceed if they say yes.

4. Honestly I could restate everything I’ve previously written, but to save you time just go back to the “Approaching the Owner” section, and follow the same steps.

At first it will sound strange, but after you do this a few times it will get easier. I promise. If you’re nervous here’s a tip; standing up and trying to smile through the entire conversation does help and makes you sound more confident. IF they say that your proposition sounds interesting say, “May I stop by and introduce myself? When is a good time?” Show up with their box in hand and everything ready to go. Close the deal!

Now as far as these boxes I keep referring to, the pictures are in the pictures area. You can obtain these at garage sales, dollar stores, K-Mart, Wal-Mart; just keep an eye out try not to pay anymore than $5.00 or so. If you are feeling crafty you can also decorate the box with a tasteful ribbon or other decorative piece.

Again, if you would like more help on the topic go here.

Forum

Another very useful tool you can use, and easily set up, is a forum specifically designed for helping your clients and keeping them up to date about what’s going on within the online world. My forum www.ginagray.com offers all sorts of advice and information that I post for my clients, or anybody, who wants to keep up with online trends. If you decide to set up a forum you can use an online “template style” program or, like me, have a professional beautiful site build by your website developer and hosted by whoever you are using for your hosting needs.

Emailing

You can use the same sales letter you used for direct mail to email. You may have to scan business websites or obtain the email address during the cold call then send your sales email and follow up in a week or so if you haven’t heard back.

So that completes most of the sales process.

A Quick Review

Here is a recap of all the information we’ve discussed so far.

· Give the customer an incentive to get their information.

o Make that offer irresistible on the box or website.

o Let them win something, be on a exclusive VIP special notification list, give them a free report on something. You get the idea.

· Oh almost forgot, if you sell this to a restaurant with waitress service make sure they place cards in holders on the tables to fill out while they are dining, or in the check book when they receive their bill.

o We have an in house graphic designer that does ours.

§ He does such great work I charge the clients exactly what I pay her $50 per design. He will make a draft that I show to new client. If they like it he will put 6 or 8 on one sheet. We send it to the client then they pay to have it printed and cut.

§ They are so much nicer than the generic ones, as you will see. IF you don’t have a designer and need mine let me know; he would be happy to help you out. Yes, his fee is $50 per job.

· Back to the recap. To collect the emails place a box on counter where customer pays, ask for it on the phone if they take phone orders, put on tables or in waitress bill books, place an opt in form on the website.

o You will have to give their current web designer the opt in code to place on their website that you acquire from the autoresponder you use.

o With the autoresponder you can enter the email addresses and names into their account manually. Most of the responders will email them and ask them to confirm that they want to be on this list, but if they volunteered at the business then most likely they will opt in.

· I have provided examples of emails in the previous pages. Feel free to make your own variations.

o Auotresponders will likely have a variety of templates, but you can choose to have one designed by outsourcing it to someone or creating it yourself.

o You can outsource all your work to us. Contact me at RetailGoldmine@gmail.com.

· Finally: Stress the importance of building the contact list!

o They must build the list of email contacts! Obviously the more people on the list the more people will show up for that special secret XXXX they are offering. Chant to them if you have to, “Build your List, Build your List, Build Your List”; do whatever it takes. You need them to do it so they see the results you told them about; the more people on their list, the more the results.

o Inspire them to make appealing subject lines, also. If they don’t know how to do that, do it for them. You want their open rate to be high. If you don’t know how to do it you can search Google for Headlines, you will find plenty, and Andrew Cavanaugh has a story about it as well. It will do your customers and yourself well to research this and do it for your customers.

My Style

Someone recently asked me which I prefer, direct mail or walk-in. If you know me by now you probably know my answer; AMBUSH of course. There is nothing like face-to-face combat, I mean contact. Well, sometime it seems like combat. You would think most people “just know” they would like more customers so when we have to convince them of this it boggles our minds. Although it’s not so much the convincing that they need the business, it’s more about convincing them to use a new approach to get more business.

The second part of the question I received was how many hours per week do I do this? I believe they meant the selling aspect. It really depends; sometimes 5, sometimes 20. Depends on the children’s schedule, depends on the weather, my mood. Now if you’re reading this and also offer optimized website be prepared to have a lot longer work week.

You will need to set a goal for yourself; maybe you want 2 new clients per week maybe 10. Then you work as long as it takes till you get your number. I have to warn you it gets addicting; once you get a few clients you want more and more. And the more accounts, obviously the more monthly income. Wouldn’t it be nice by month two, if you had enough money to pay the rent, mortgage, car payment, and insurance—all from doing this. If you put yourself into action it can be done.

Finally a lot of you must be wondering; what is the number one sales line I use? “Contact your customers when you want!” That’s it. Without their customer’s information they cannot contact them, luckily I am very good at doing this for them, and I stress this point to make the sale.

Selling the Internet to Businesses

Some “mom and pop” operations know of this internet thingy, but because they may not use it they think their customers don’t either. They couldn’t be more wrong. I wonder how often they are asking their customers anything like, “Hey, Bob have your surfed the internet today?” I doubt it. But chances are they were on the computer today or yesterday. It’s hard for them to grasp that there is this whole internet world, and unfortunately if some of them don’t grasp it soon they won’t have a business.

Everyone is online now a days, they book travel, look for sales, do their holiday shopping, banking, email, search for help for their frustrations, chat on message boards, look for info on a health concern, and now they are going online to find local businesses to do business with.

Sorry folks, the phonebook doesn’t cut it anymore. That gives them an address and phone number… whoopee. This is the information age. We want info, and lots of it. We want to see the business we may visit, we want to see the doctor that may treat us, or food that is being presented. We want to know of any special event that a business may have to offer, we want to see the actual boat we might charter; just calling and asking about it doesn’t cut it anymore. We want your hours and a map. The phonebook is on its way out; they know it, that’s why they even offer website services.

If the internet wasn’t so popular why do we see Wi-Fi everywhere now? Airports, hotels, libraries, it’s everywhere. And if a business is not there they are almost dead.

People who have recently moved into a new area, college kids especially are looking for places to go to do business with. They have no knowledge of the area, but they know where to find it; you guessed it, the internet. Locals who are looking for new places to visit or seeking to change their doctor, lawyer, real estate agent, dog groomer, hair salon etc. They know that the phonebook is not going to help them make that decision; but the internet will, surprise.

I will give you the support you need and so will the forum members. There is no reason to fail…..unless you do nothing…

So do you want to do nothing or do you want to have your own business?

Which is it? You can’t have both. Sorry. Are you going to move ahead with this and make me proud or are you going to stick with your mundane job?

What to Put in These Darn Email Thingy’s

What to write in your clients autoresponders?

I seem to be getting this question a lot.

Well, to be truthful you don't write much of anything. All the accounts either e-mail, or fax the content for the email they are sending.

We don't know their business so therefore we can't write them. The business owners will send an article for us to send out. We will format it so that it's appealing to they reader.

Do not write and send an email that is small font or all jumbled together, spacing is key. Think about the emails you receive what is easier to your eye; obviously emails that are easy to read. Whether you are sending HTML or text emails make it easy on the reader. You may have to learn how to make a coupon if your client wishes to have coupons sent. Here’s an example…

If you receive an email from a client that has bad grammar or spelling errors than yes fix them, we don't want him or her to look dumb. Also, if you think you can make the email look better than do that.

Always remember that you want these emails opened and you want a response from the email. Whether it be to go to the website, bring the coupon into the store, or call them. Your monthly checks, from your clients, depend on it.

You not only want great open rates but you want your clients to get sales from these e-mails so help them out with the content if you can.

So, you may need to give the business owner ideas on what to put in their new found advertising source. No problem.

1. Coupons

2. New arrivals-New item in stock

3. Limited time offer sales

4. What’s New

5. New employee

6. New service offered

7. Presentation on site that will be offered

8. Appointments look slow at a certain time

9. Special occasion for the holiday or the customer birthday, anniversary etc.

10. Reminders

The list goes on; I’m sure you could add a few.

I know I mentioned a setup fee earlier; that one is your call. I don’t normally charge it. However, like I said it is great motivation for you to collect the check when you are visiting the business owner. As far as what that fee should be I have seen anywhere from $150-$500 I think the $500 is enormous but maybe if you are in an affluent area go for it.

I prefer to use it as the up sell though (If you get it on the 30 day collection day, even better).

It does take a bit of time to actually setup the template the first time and customize it for that business. Sometimes they do already have a list of emails that they didn’t know what to do with, so it will take time inserting them as well.

Try to get them to email you the names and addresses as it is easier to copy and paste them into your autoresponder.

If that local business is starting from scratch and has no emails.

No problem you can tell them you are starting today. You can bring in the box and email forms and slap on their offer on the box with your labels. Make sure customers see it. Reassure the owner that this work; tell them you are sure they’ll have enough customers to send an email in two weeks. Don’t forget that you are a local member of the community, there is nothing wrong with adding your email address, or the email addresses of your employees or friends if they don’t mind. Right there you can have at least four or five to add to the list; and if you’re popular even better, even more emails!

Friendly advice between me and you: I do highly suggest you ask them what they do for advertising currently. Ask them if it’s working for them. Don’t tell them anything negative about what they are doing; as a matter of fact, if they tell you something is working for them, tell them to keep it up. Don’t stop with what works, do drop what doesn’t though. There is a chance you can incorporate some of the advertising that is working into the emails. If the company sends out a newsletter tell them that could now be an email, or the email could mention it raising awareness for it.

I would suggest that your clients send out an email at a minimum of once every two weeks. If it’s for a restaurant they may want to send two. Possibly send one Monday morning with lunch specials for the week. The second could be sent on Friday for their dinner specials or weekend specials.

For most other businesses typically once a week or once every two weeks is sufficient. Make sure they don’t over mail either. You can wear out your list that way and they will unsubscribe. Make sure the information is useful and informative, and is not more than a page if it can be helped. Also send an offer in each email whether it is for 2 for 1 night, a coupon, a time sensitive offer if they come in on Monday or Tuesday, or get a free desert with their dinner. Also as the person writing the responder, always include a link to their website if they have one, and use the ‘forward this email to a friend’ feature. Remember: the more people that get on this list the better for you and your client.

Ah… payment

There are many ways to collect your payment. You have to decide the best arrangement for you and your business.

1. You can go collect it every 30 days in person.

2. You can invoice them, and send it out 5 days before it’s due and wait for your checks to come in.

a. If they don’t come in within 10 days you can access a late fee charge.

3. If you have a website or if you want to work out a PayPal arrangement, you can do that as well.

a. With the website you can have a link there to pay their bill. Setup the buttons with your charges and they pay that charge that they owe.

4. If you don’t have a website you may ask them if they do PayPal. If they do, you can simply send a payment reminder through PayPal that their payment is due.

5. We are now using Freshbooks, for our office. We like them because their website is easy to navigate and easy to use. You can have them bill invoices through snail mail or email; and you can set invoices to ‘reoccurring’, which is a ‘set and forget’ process. An invoice will be automatically sent every month.

Autoresponders

With the Autoresponders, I use two: Aweber and MailChimp.

Please check them both out.

Aweber is a little technical and a little expensive, but they have a lot of features. There customer support is outstanding.

MailChimp We mainly use Mail Chimp, and it’s fairly easy to navigate. They are reasonable in pricing and the given templates are satisfactory. There is a video area that allows you to upload videos for the emails, too.

I do suggest opening a separate account for EACH business you do E-Mail marketing with. Otherwise it can get very confusing with the send from; the setting for the business it’s being sent from has to be changed each time you send an email from a different business. I’ve lived through the slip ups of my assistant sending out the wrong information, it’s not worth the headache of dealing with (I’m sure my assistant will back this up). Addresses that show up on the bottom of the email might also be considered spam if you have large lists for each business.

If you chose to work with Icontact, whether you set up individual accounts or one main one, send a test email. Before the email gets sent the people on the list have it sent to yourself so you can check for errors.

Referrals

If your business runs like ours, you rely on referrals. They better job you do for clients the more they will recommend you to others. The same is true for us business owners who know other business owners. If you produce results for them and handle yourself professionally they will recommend you to others. Of course you can also ask for them as well. It is true it’s always cheaper to get a referral than pay to get a new prospect, less work on the researching end as well.

Conclusion

This really should help you get started; there is absolutely no reason you can’t go out right now and just start talking to some business owners about your new business. If you don’t you are just plain lazy.

I demand you to go make a sale and I want to hear about it; email me or post in the forum how it’s going. If you don’t I have your address now, I’ll just send my men to beat you to a pulp.

If anyone here wants to strictly do sales, and does not want to do any technical work sending the emails setting up the auto responders; or if you happen to run into someone that wants their site, done, fixed redesigned etc., and you don't want to do that either I have the staff. I will be happy to work with you on a commission basis. Email me at RetailGoldmine@gmail.com.

Let me know if you’re interested.

Take care

Gina

An Open letter to a prospect

ginagray — Wed, 22 Dec 2010 15:50:50 +0000

You may use this to direct mail

Your address and info

July 17, 2010

Business address you are sending to

Hello ______

I'm not here to waste your time. I am writing you because I'd like to make , ____________ more profitable. I'm also a local business owner like you and know business strategies that work in our local area.

I recently spent some time looking on the Internet, as I see you have advertised recently in our area. Your business jumped out at me for a few reasons. I see that you do not have a website set up and that's a bad move on your part. No one can find you when they need you. Why would any consumer choose you over your competitor especially when they can‘t find you online? Therefore you are losing money and not making any money with that website.

Locals are searching for you and can’t find you. Did you know that a combined number of at least xxxxx+ people are putting keywords into Google MONTHLY looking for THEIR KEYWORDS AND TOWN etc , You are not to be found, and You are missing out by not being listed for both organic listings and more importantly Google Local Listings.

I would love to help get you more exposure and lead generation. I currently work with several high-profile businesses and have been able to achieve outstanding results for them. Google's local directory can you bring you an incredible amount of targeted traffic.

Specifically I can help you

* Save money on your advertising

* Make more money from the business you already have

* Target the clients that are LOOKING for THEIR SERVICES on the internet each and every day

*Target sub-communities in our area

I would be happy to share the details with of the marketing analysis I did for your company. I want to be fair and let you know that I am also mailing your competitors a similar letter, so I would suggest not waiting to set an appointment with me.

I look forward to hearing from you.

Your name

Local Ecommerce Solutions

Your contact info

Felix Dennis - Words Of Wisdom - Can You Get Rich?

ginagray — Mon, 15 Nov 2010 14:12:28 +0000

If this video doesn't motivate you, I don't know what will

Leave the best comment and maybe win a prize.

Gina

Please read- Especially about the artificial sugar sweetners & plastic bottles

ginagray — Tue, 02 Nov 2010 14:52:58 +0000

HI Friend-

I received this informative article today from a caring friend and because I know

we are all doing what we can to be healthy and remain so, I thought I would share

its info with you. Please take a moment to read and if this does not interest You just

disregard it-but know it comes from my caring about You.

Wishing You Health and Peace

Johns Hopkins Update – VeryGood Article
>
>AFTER YEARS OF TELLING PEOPLE CHEMOTHERAPY IS THE ONLY WAY TO TRY ('TRY',
>BEING THE KEY WORD) TO ELIMINATE CANCER, JOHNS HOPKINS IS FINALLY STARTING TO TELL YOU THERE IS AN ALTERNATIVE WAY .
>
>
>
>Cancer Update from Johns Hopkins :
>
>1. Every person has cancer cells in the body. Thesecancer cells do not show up in the standard tests until they
>have multiplied to a few billion. When doctors tell cancer patients that
>there are no more cancer cells in their bodies after treatment, it just means the tests are unable
>to detect the cancer cells because they have not reached the detectable size.
>
>2. Cancer cells occur between 6 to more than 10 times in a person's lifetime.
>
>3. When the person's immune system is strong thecancer cells will be destroyed and prevented from
>multiplying and forming tumors.
>
>4. When a person has cancer it indicates the person has
> nutritional deficiencies. These could be due to genetic,
> but also to environmental, food and lifestyle factors.
>
>5. To overcome the multiple nutritional deficiencies,changing diet to eat more adequately and healthy, 4-5 times/day and by including supplements will strengthen
>the immune system.
>
>6. Chemotherapy involves poisoning the rapidly-growing
> cancer cells and also destroys rapidly-growing healthy cells in the
>bone marrow, gastrointestinal tract etc, and can cause organ damage, like liver,
>kidneys, heart, lungs etc.
>
>7. Radiation while destroying cancer cells also burns, scars and damages healthy cells, tissues and organs.
>
>8. Initial treatment with chemotherapy and radiation will often reduce tumor
>size. However prolonged use of
>chemotherapy and radiation do not result in more tumor
>destruction.
>
>9. When the body has too much toxic burden from
> chemotherapy and radiation the immune system is either compromised
>or destroyed, hence the person can succumb to various kinds of infections and
>complications.
>
>10. Chemotherapy and radiation can cause cancer cells to mutate and become
>resistant and difficult to destroy. Surgery can also cause cancer cells to
>spread to other sites.
>
>11. An effective way to battle cancer is to starve the cancer cells by
>not feeding it with the foods it needs to multiply.
>
>*CANCER CELLS FEED ON:
>
>a. Sugar substitutes like NutraSweet, Equal, Spoonful, etc are made with Aspartame and it is harmful. A better natural substitute would
>be Manuka honey or molasses, but only in very small amounts. Table salt has a chemical added to make it
>white in color Better alternative is Bragg's aminos or sea salt.
>
>b. Milk causes the body to produce mucus, especially in the gastro-intestinal tract. Cancer feeds on mucus. By cutting off milk and substituting with unsweetened soy milk cancer cells are being starved.
>
>c. Cancer cells thrive in an acid environment. A meat-based diet is acidic and it is best to eat fish, and a little
>other meat, like chicken. Meat also contains livestock antibiotics, growth hormones and parasites, which are all harmful, especially to people with
>cancer.
>
>d. A diet made of 80% fresh vegetables and juice, whole
> grains, seeds, nuts and a little fruits help put the body into an alkaline environment. About 20% can be from cooked food including beans. Fresh vegetable juices provide live enzymes that are easily absorbed and reach down to cellular
>levels within 15 minutes to nourish and enhance growth of healthy cells. To
>obtain live enzymes for building healthy cells try and drink fresh vegetable juice (most vegetables including be an sprouts) and eat some raw vegetables
>2 or 3 times a day. Enzymes are destroyed at temperatures of 104 degrees F (40 degrees C)..
>
>e. Avoid coffee, tea, and chocolate, which have high
> caffeine Green tea is a better alternative and has
>cancer fighting properties. Water-best to drink purified water, or filtered,
>to avoid known toxins and heavy metals in tap water. Distilled water is acidic, avoid it.
>
>12. Meat protein is difficult to digest and requires a lot of
> digestive enzymes. Undigested meat remaining in the
> intestines becomes putrefied and leads to more toxic
> buildup.
>
>13. Cancer cell walls have a tough protein covering. By
> refraining from or eating less meat it frees more enzymes to
>attack the protein walls of cancer cells and allows the body's killer cells
>to destroy the cancer cells.
>
>14. Some supplements build up the immune system
> (IP6, Flor-ssence, Essiac, anti-oxidants, vitamins, minerals, EFAs
>etc.) to enable the bodies own killer cells to destroy cancer cells. Other supplements like vitamin E are known to cause apoptosis, or programmed cell death, the body's normal method of disposing of damaged, unwanted, or unneeded
>cells.
>
>15. Cancer is a disease of the mind, body, and spirit.
> A proactive and positive spirit will help the cancer warrior be
>a survivor. Anger, un-forgiveness and bitterness put the body into a stressful and acidic environment. Learn to have
>a loving and forgiving spirit. Learn to relax and enjoy life.
>
>16. Cancer cells cannot thrive in an oxygenated
> environment. Exercising daily, and deep breathing help to get more oxygen down to the cellular level. Oxygen therapy is another means employed to destroy cancer cells.
>
>1. No plastic containers in micro.
>
>2. No water bottles in freezer.
>
>3. No plastic wrap in microwave..
>
>Johns Hopkins has recently sent this out in its newsletters. This information
>is being circulated at Walter Reed Army Medical Center as well. Dioxin chemicals
>cause cancer, especially breast cancer.Dioxins are highly poisonous to the cells of our bodies. Don't freeze your plastic bottles with water in them
>as this releases dioxins from the plastic. Recently, Dr Edward Fujimoto, Wellness
>Program Manager at Castle Hospital , was on a TV program to explain this health hazard. He talked about dioxins and how bad they are for us. He said that we should
>not be heating our food in the microwave using plastic containers. This especially
>applies to foods that contain fat. He said that the combination of fat, high heat,
>and plastics releases dioxin into the food and ultimately into the cells of the
>body. Instead, he recommends using glass, such as Corning Ware, Pyrex or ceramic
>containers for heating food. You get the same results, only without the dioxin.
>So such things as TV dinners, instant ramen and soups, etc., should be removed from the container and
>heated in something else. Paper isn't bad but you don't know what is in the paper.
>It's just safer to use tempered glass, Corning Ware, etc. He reminded us that a
>while ago some of the fast food restaurants moved away from the foam containers
>to paper The dioxin problem is one of the reasons.
>
>Please share this with your whole email list…………………….
>
>
>Also, he pointed out that plastic wrap, such as Saran, is just as dangerous when placed over foods to be cooked in the microwave.
>As the food is nuked, the high heat causes poisonous toxins to actually melt out
>of the plastic wrap and drip into the food. Cover food with a paper towel instead.
>
>This is an article that should be sent to anyone important in your life.

Please comment!

Thanks

Gina